Luke Franco is a jazz guitarist. These pieces were created to market him as an individual and as a performing artist collaborating with other musicians. The basic definitions of jazz music characterizes it as the combination of improvisation, syncopation and usually a regular or forceful rhythm. This definition drove my visual representation for this type of music. The design combines the structural and organic elements that come together to form jazz music. The illustrative style reinforces the idea of personal creation and expression.

Luke Franco Branding

Luke Franco Branding

Luke Franco Branding

Luke Franco Branding

Alzheimer’s Disease Caregiver Package – Alzheimer’s Disease is a devastating disease, which destroys the mind of one person while altering the lives of everyone around them. My goal was to create something that the main caregiver could receive, take in the information and then the whole family could use the exercises and tips together to help them through this time. The concept behind my design is the ever-familiar family tree. To get beyond just the basic representation of a tree and add meaning into the form. Breaking down the concept of family, it is a mixing of ages, personalities and individuals into one “tree”. The design is welcoming, friendly and inspirational. It does not focus on the negative effects of the disease but of the cycle of life and family as a whole. This is meant to bring a positive light to families in dark times.

Alzheimer’s Disease Caregiver Package

Alzheimer’s Disease Caregiver Package

Alzheimer’s Disease Caregiver Package

Alzheimer’s Disease Caregiver Package

Alzheimer’s Disease Caregiver Package

REvival Furniture Company – This company specializes in unique and unusual ways to reinvent and refinish worn furniture. They focus on more creative methods then the run-of-the-mill furniture company and have a much younger and funkier style to appeal to a younger target audience. These aspects are what sets them apart from their competitors. The look created is meant to reference antique and modern furniture as well as alternative refinishing methods.

REvival Furniture Company

REvival Furniture Company

REvival Furniture Company

REvival Furniture Company

Doggone Basics Book – This book was designed to appeal to dog owners who are looking for a well-designed dog care book with easily accessed information. The tabbing system installed allows the book to function as a simple reference guide so the user can find the information as quickly as possible. The design emphasizes the happiness a dog can bring to a person’s life. Throughout the entire book, dogs are illustrated with an expressive line stroke. I felt this approach gave the dogs more emotion and infused some of the energy and character that dogs possess.

Doggone Basics Book

Doggone Basics Book

Doggone Basics Book

Doggone Basics Book

Doggone Basics Book

Doggone Basics Book

Doggone Basics Book

Are you my type? Typographic explorations.

Are you my type? Typographic explorations.

Are you my type? Typographic explorations.

Are you my type? Typographic explorations.

Are you my type? Typographic explorations.

Are you my type? Typographic explorations.

Are you my type? Typographic explorations.

Quit Smoking Campaign –The Quit Smoking Campaign is targeted at college students who know all the facts about smoking and decide to do it anyway. With this age group, it’s not as important to point out the facts that they already know as it is to take away all the justifications they have for why they choose to smoke. This campaign would be effective because it uses an alternative technique rather than just blurting out health facts. The provocative imagery and wording would draw individuals in and make them think about their actions.

Quit Smoking Campaign

Quit Smoking Campaign

Quit Smoking Campaign