This branding refresh for the Croton Free Library was meant to brighten and modernize the library’s core identity. Whereas the digital capacities and information in the library grew with the times, the branding look was very much of the past. Looking to incorporate all of the library’s wonderful qualities—it’s the heart of the community: an up-to-date and digitally modern facility that’s also a place to enjoy some old-fashioned book and family time—while creating a light and playful vibe.

© 2015 Rena Franco Design